L'Oreal

O nas

For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. Beauty is a language. L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Beauty is universal. Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over. Beauty is a science. Providing access to products that enhance well-being, mobilising its innovative strength to preserve the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity for L’Oréal. Beauty is a commitment. By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, L’Oréal has made the universalisation of beauty its project for the years to come. L’Oréal, offering beauty for all. OUR VALUES Our values are embedded in L’Oréal’s genetic code. They continue to this day to express themselves in the daily actions of all our teams across the globe. Here is a close-up on the Group’s six founding values. If for over a century L’Oréal has been devoted to just one business - beauty - it is above all because of our Passion for it. Passion for what cosmetics can bring to women and men: well-being, self-confidence, an openness towards others. Passion also for a business which is intrinsically linked to humanity and culture. Because creating beauty products means seeking to understand others, knowing how to listen to them, apprehending their traditions, anticipating their needs... Without this passion, the L’Oréal adventure would never have been possible. Innovation is also one of our founding values. We always have in mind the fact that our company was founded by a scientist. Innovation is essential because beauty is an endless quest that constantly requires a higher level of performance. At L’Oréal, it is vital. Always wanting to push back the limits of knowledge means discovering new ways to create products that are truly different and surprising. To always stay one step ahead. Because there is no innovation without daring, without taking initiatives, L’Oréal has always given priority to the individual rather than to organisations. Entrepreneurial spirit, a synonym for autonomy, challenge, and adventure, has always been encouraged and embodied in a specific management style. Today it is still the driving force behind a Group built above all on a belief of the importance of each individual and their talents. Another value that has been guiding us since the Group’s foundation over a century ago is Open-mindedness. Listening to consumers and understanding their culture, being open to others and benefiting from their differences are absolute priorities in order to respond to the infinite diversity of beauty aspirations around the world. They are inseparable from our business and our mission. These four values are inextricably related to our fifth value, the quest for Excellence. A value that permeates every aspect of our business, in every country and that is expressed in a state of mind and a constant pursuit of perfection. We all share this desire to surpass ourselves to be able to provide the best for our consumers. Finally, whether the Group is innovating or showing its entrepreneurial spirit, it has always done so with a sense for Responsibility. L’Oréal's first invention, the “safe hair dye” was already an expression of this fundamental concern for effective, safe and innocuous products. But our sense of responsibility goes far beyond that. As a world leader in beauty, we have, more than others, the duty to preserve the beauty of the planet and to contribute to the well-being of our employees and of the communities in which we are present. Our ethical principles Our principles are Integrity, Respect, Courage and Transparency. Our Ethical Principles shape our culture, underpin our reputation, and must be known and recognised by all L’Oréal employees. Integrity because acting with integrity is vital to building and maintaining trust and good relationships. Respect because what we do has an impact on many people’s lives. Courage because ethical questions are rarely easy but must be addressed. Transparency because we must always be truthful, sincere and be able to justify our actions and decisions.

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